Veganuary is a non-profit organisation that runs a yearly campaign in January to drive awareness of and incentivise people to try a vegan diet. During the 2021 campaign, more than 500,000 people took their pledge to try a vegan diet, while more than 825 new vegan products and menu options were launched in key campaign countries, including Australia. More info here.
Deliveroo will be celebrating Veganuary in January 2022 with a campaign that encourages people to try plant-based options and incorporate more vegetables into their diet.
What does plant-based mean? At Deliveroo we consider a plant-based meal to be one that is 100% made from plants. Unlike vegan, plant-based meals may be cooked in a kitchen that handles eggs and dairy which means cross contamination with dairy, wheat and eggs is possible.