The fries was the limit for National French Fry Day - so much so that we made the fry-day party last ALL weekend with 268 restaurants offered free fries from Friday 12th July - Sunday 14th July.
We shared the love about this amazing event through our all marketing channels including paid social, email and push notification. This campaign also saw great growth in order volume as well as national media attention. Key pieces landed in the Daily Mail, 7News and across the Hit and KIIS networks. 10 of the articles focussed exclusively on our offer and NINE referenced Deliveroo in the headline. The total potential reach of all the pieces is over 12 million readers. We were the talk of the town! Deliveroo loves to show off our restaurants and look forward to more successful campaigns for you to be apart of! Stay tuned.
- +144% uplift in order volume for participating restaurants
- +216% uplift in customers that hadn't tried the restaurant before
- -0.90% decrease in average order value from 26.63 to 26.39 across the participating restaurants
Who doesn't love free fries?